Impact in 2012 – a snapshot

Sara Maunda made $130 instead of $27 after receiving and using Esoko price alerts.

Sara Maunda made $130 instead of $27 after receiving and using Esoko price alerts.

As we come to the end the year, here’s a snapshot of how users are benefiting from Esoko across the continent.

In Malawi, Sara used to accept whatever price a local trader offered her. This time, she had an SMS telling her that less than 40 miles away in Lilongwe, the price for groundnuts which she was selling, was about .75 cents – more than 4 times the price a vendor was offering. She travelled to Lilongwe and sold 150 kg earning about $130 dollars after costs – if she had sold to the vendor she would have made $27 dollars. “I would have sold to him if it weren’t for the fact that I knew what the price was in Lilongwe through the messages I got from Esoko.”

In Uganda, Paul’s birds had cut their egg production from 69% to 40%. He received a message from Novus Neno Uganda and followed the nutritional advice. The results were amazing. “My birds can now afford to pay for their feeds and also pay something for my household.”

In Malawi, Land O’Lakes International Development designed 10-minute radio sessions on dairy production and marketing to improve waning milk yields, and used Esoko to set-up and deploy a series of SMS messages that informed isolated farmers of the program’s start times and reminded them of what was discussed. Through this, Land O’Lakes linked over 900 farmer-members to valuable farming and business information which they previously struggled to obtain.

And in Ghana, Mad. Grace used to buy 200 bags of maize each for GH₵70 in the Kwame Danso market (Brong Ahafo). It cost her GH₵7 to transport each bag to Kumasi (Ashanti). Through the ADVANCE project, she got an SMS from Esoko telling her that a bag of maize cost GH₵65 in the Ejura (Ashanti) market and after enquiries she realised that transporting each bag from Ejura to Kumasi would cost her GH₵5. Armed with this new information, Grace switched markets and now saves GH₵1400 on each round of trading activity.