Coordinating with SMS: Flies, Mangos and mAgric

Brought to us by CEO Mark Davies on the heels of a trip to Burkina Faso. 

Technology discovers itself through use. A truism to be sure, but it really is fascinating how technology designers are educated by the unintended uses of what they’ve built. Good technologists know that the best way to improve their product is to spread it and observe, then be responsive when the market guides them. Those who seek to perfect an idea in the office and assume it will be used as intended have surprises in store.

As in, we’ve had a significant number of farmers talk about how price discovery has helped them in their marriages. And last week, a farmer called our call centre for a weather forecast because he was about to plaster and paint his house.

Esoko started out as a market price discovery tool to help farmers negotiate better prices. It’s come a long way since then. Here’s one example of how:

Last month I was in Burkina Faso, selecting a private partner to take over the project that was launched and run by MCA for the last three years. We decided to visit Bobo-Dioulassou in the west of the country – it’s the economic capital as well as the heart of the mango sector. I met with UNPMB (Union Nationale des Producteurs de Mangue du Burkina), a large association of mango growers that represents about a third of the industry in Burkina, or 4,000 growers out of an estimated national count of 15,000. It was a standard meeting to check in with Esoko clients so I could better understand how they’re using the platform and what services they needed. I didn’t expect to learn anything that I hadn’t picked up from other farming associations in the past, but I was mistaken.

Continue reading

Advertisements