It seems that Yahia Awad, the MIS manager for FAO-Sudan’s Northern Food Security Project (SIFSIA), has been on a clear trajectory in his career to get to exactly where he is today. After decades working inside the Northern Sudanese Ministry of Agriculture in various capacities and then years in the private sector at a large agricultural export company, Yahia has joined the SIFSIA team to lead the MIS component of the project, and most importantly, to make sure that the project becomes not only sustainable but also profitable in the end. His aim is to make the service unquestionably relevant for users across Northern Sudan so that in time there is a viable business in place; one that thrives because it is held accountable to the needs of its customers. His unique perspective and experience in the private sector help him to regard every decision and every bit of information with a different eye than most in his field. The success of any large MIS deployment is dependent upon, first and foremost, having a tireless and dedicated leader who has the ability to work with all facets of the local agricultural community with ease–farmers, traders, associations, businesses and government. In the very particular context of Northern Sudan this understanding is even more essential, and Yahia’s experience and presence of mind make the future of MIS in Northern Sudan look promising indeed. Look for Esook to go public with their MIS services by the end of this year, with Yahia quietly behind every strategic move.