What’s voice got to do with it?

esoko call centerOur Farmer Helpline team in Accra has been answering calls for six months now. If this is the first you’ve heard of it, you may be wondering what a company known for their SMS based platform is doing operating a call center. The short answer is this: we’re still big believers in the power of SMS to exchange information in rural areas, but we increasingly see helplines as a compliment to any SMS service. Here’s why voice plays an important role:

1) Farmers are struggling with using ever-more sophisticated seeds, pesticides and fertilizers; 2) Farmers depend on the rains for theirs livelihoods, and are trying to manage an increasingly unpredictable weather cycle; 3) Public extension services are struggling to keep up, with each officer in Ghana serving as many as 3,000 farmers; and 4) illiterate and semi-literate farmers, often women, need an easy to access and consistent source of information too.

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